Chye Joo Hiang (CJH) was founded in 1963 by Chee Pak Cheang, originated from Telok Intan, Perak which is one of the states in Malaysia that are famous for traditional fresh bake biscuits. It all begins with a sense of responsibility of a men towards his family that fuelled his passion. And carry on with the hope to share his passion and values with the community. Over the course of years, our company was growing steadily and has successfully built our reputation within the community known for producing quality and delicious biscuits. The founder always said the secrets to success is persistence and genuine. Eventually, his perseverance outlasts all the competitor in the market and his genuine win the customers.